We believe that everyone should be proud of their own skin, their own heritage and most importantly, their own self. That is why, we set out on making #BeAuthenthic a movement for us 5 to ensure that we could reach to those who felt that their complexion wasn't good enough for the society. So join us, together, we can make a difference to those who felt as if they were inadequate to look beautiful. Even if a single person would be able to benefit the from our movement, then we would feel accomplished.